Skimm Shopping 2023 Holiday Tentpole

Goal:

Increase traffic YOY to our holiday commerce tentpole, ultimately driving revenue from our 20 curated gift guides

Solution:

A year-end wrap-up where we unwrap the best gifts of 2023.
Our campaign included a custom designed ceros hub, as well as promo across email, social, web, and text.

theSkimm

Role: Designer/Art Director