Angel’s Envy

GOAL:

Drive awareness to Angel’s Envy's largest brand-led initiative, #ToastTheTrees. During the program, Angel’s Envy commits to planting a new American White Oak tree for every #ToastTheTrees shared on social media with an Angel’s Envy cocktail, as all bourbon must be aged in new American oak containers by law.

SOLUTION:

Build a premium branded experience that illustrates the importance of American White Oak while highlighting Angel’s Envy as a champion for the future of bourbon

The Daily Beast

Role: Designer/Art Director